It seems like every few weeks I read a story about a postal worker being arrested for stealing Netflix envelopes, or a customer whose account is canceled due to unusual amounts of lost discs. If we know that some postal workers, who I believe are mostly honest and law abiding, can't resist nabbing a few of those bright red envelopes then why don't we do something about it besides to further criminalize them?
My solution would be to steeply discount the membership fees for postal workers. I thought about free, but that would only work if they could strike a deal with the USPS. That deal would likely violate some sort of law, so a nominal fee really is required.
The key word is nominal, though. If you want to remove the temptation of theft then you have to make staying honest the better deal. As the music industry laments, it's hard to compete with free. If postal workers paid half price it would be a good deal, and it would bring it well within the range of affordability. Anything higher than that price probably wouldn't change anything, so it isn't worth it.
There are numerous other advantages to this, some are less quantifiable than others. The first is a small PR campaign showing that you care about the people who provide your service, from end to end. It's a great token gesture for the people who provide you extremely cheap shipping and keep your business going. Another big advantage is that you'll be creating fans out of people who already work for you. Sometimes you need to boost a vendors morale to get the results you want. Imagine the reverence your mailers will receive when the Postal carrier using them is part of the club.
Postal workers are a natural customer for Netflix. For them, returning a movie is as easy as going to work. I think that a discount like this could be a win for both organizations.